Tracking pages have just got smarter 😊
Tracking pages can now be specified by four different criteria. It no longer has to be an exact match.
The four types of criteria are as follows:
- Exact Match
- Begins With
- Unspecified Parameter Matching
- Parameter Wildcards
The begins with criteria enables you track a range of tracking pages instead of just one.
As an example:
Can be tracked with:
This means that entire sub folders and/or sub categories can be tracked using 'begins with'.
For this example lets assume that all of your blog pages come under the sub-folder /blog/, example URL's maybe:
To track all of these, lets start by clicking the add a tracking page button.
After naming the tracking pages, you would add the URL https://www.whoisvisiting.com/blog like the image below.
To enable the 'begins with' functionality, you will need to click the first button.
Once you have clicked this, the button will turn orange. Meaning that the 'begins with' functionality has been turned on.
Once you are happy with your tracking page, set up scroll down to the bottom and click save.
Unspecified Parameter Matching
Unspecified parameter matching enables you to track custom parameters that you may use for marketing campaigns. For example, let's say you are using UTM parameters to track clicks through to your website from a newsletter. Your URL may look something like this:
We can track all news letter visits by tracking the following parameter:
To do this, start by clicking the add a tracking page button.
After naming your tracking page, specify the URL and custom parameter you would like to track.
For the purpose of the screen shot, I made the URL shorter, but the final URL should be something like: https://www.whoisvisiting.com/sales-marketing-alignment/?utm_medium=newsletter1
Now the reason I have only specified the one UTM parameter is because as long as this specific UTM parameter is present another UTM parameters will be match regardless.
So for example you may have several links in your newsletter pointing to your website, and you may want to change the utm_campaign="logo" to utm_campaign="footer" to measure where the clicks have come from.
By only specfying the utm_medium="newsletter1" we will then track all links that are clicked through your newsletter.
To enable to the unspecified parameter matching you will need to click the second button.
When this is enabled it will turn orange to confirm it is on.
When you are happy with your tracking page set up, don't forget to scroll down to the bottom and save your tracking page.
Parameter wildcards are great for tracking campaigns that have a variance in the final URL. Google Adwords for example.
So let's use Google Adwords for the parameter wildcards example. You will notice when visitors come to your website from Adwords that the URL will always change.
Here a two different examples of URL's from the same Adwords campaign:
You can see the value after "GCLID" has changed. If we were using the exact match that Whoisvisiting used previously, you would not be able to track Adwords campaigns.
But using the parameter wildcard we can track all Adwords visitors to you website.
To set this up start by click the add a tracking page button.
After naming your new tracking page, add your URL with the "GCLID" parameter. After the "=" you can now add an * which any value can now be added after "=" and that page will be tracked.
Once you have added this, scroll down to the bottom and click save. Your Adwords tracking pages are now set up.
You can also combine the above combinations to create broader or more specific tracking pages based on the criteria you are looking for.
It would be great to get feedback on how you set and combine the above options up.
Some of the above aspects can be quite technical so if you would like any help setting these tracking conditions up, please do not hesitate to email me at firstname.lastname@example.org - alternatively click the chat icon in the bottom right of the screen and our support team will do their best to help you.
Happy tracking 👍